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            百度愛采購運營推廣托管的小技巧-商品主圖優化

            發布時間:2022-11-08 14:35:27
            瀏覽:204 作者:愛江湖

            (1)主圖制作規則與優化



            商品主圖的重要性不言而喻。當買家進行搜索時,無論是在百度搜索中的商品卡的展現,還是平臺站內搜索結果頁的展現,商品主圖一直是非常搶眼的。好看、美觀的主圖能夠帶來更好的視覺 效果,也更能夠吸引買家去點擊,促進轉化。那么,愛采購商品主圖規范與標準說明的內容是什么 呢?



            (2)愛采購商品主圖規范與標準說明



            基本要求



            * 商品主圖像素必須≥480480,建議像素為 750750,大小建議控制在 4M 以內。



            * 商品主圖長寬比為 1:1。



            * 商品主圖必須為商品實物圖,且不少于 3 張,建議提供 5 張。



            * 建議提供一張純白色背景的商品圖。



            * 商品主圖必須與商品相關,且無重復圖片。



            * 商品主圖必須清晰完整,突出商品,無瀏覽干擾,即水印不可遮蓋商品。



            * 如獲得了相應品牌商品的商標使用權,則品牌 LOGO 建議放置于主圖左上角,像素≤200200,可根據主圖尺寸進行適當調整,具體參考下圖示例。例如,主圖像素為 480480,品牌 LOGO 像素應為 120120。



            注意事項



            * 商品圖片不能是拼接圖。



            * 商品圖片不能是純色、純二維碼/名片、純授權合同、純營業執照(純企業 logo、純推廣、純公司名稱、純聯系方式)、純公司照片(企業廠房、前臺、招牌)等非商品圖。



            * 商品圖片不得添加任何形式的惡意邊框、留白等。



            * 商品圖片不得出現“牛皮癬”,包括促銷、夸大描述等廣告詞、價格標示、違禁詞、其他 網站站名、拼接等。



            * 所有圖片不能涉及低俗、色情、反動等風控規則中的禁止內容,不能為純文字、純色圖、令人不適的圖片。



            (3)如何優化商品主圖?



            主圖低質



            是指商品輪播圖存在以下低質問題:清晰度不高、模糊;是拼接圖;有遮擋商品、存在瀏覽干擾的水??;存在純色、純二維碼/名片、純授權合同、純營業執照(純企業 logo、純推廣、純公司名稱、純聯系方式)、純公司照片(企業廠房、前臺、招牌)等非商品圖等。



            主圖像素必須大于等于 480480,建議像素為 750750,大小建議控制在 4M 以內;去除水印,或縮小水印不遮擋商品;刪除拼接圖、非商品圖。Tips:公司介紹、品牌介紹、廠家介紹等內容可以放在商品詳情中進行詳細的介紹。



            主圖重復



            是指主圖中存在兩張基本一致的圖片。建議刪除重復的主圖,并添加其他商品圖作為主圖。主圖位置非常有限,添加重復圖片不利于展示商品。



            主圖缺少白底圖



            是指主圖中的商品圖均為非白底圖。建議在商品輪播圖中包含至少一張白底商品圖。



            Tips:如果商品的外觀顏色與白色相近,則背景色可以選擇其他純色,以突出商品。以純色為背景更容易突出商品,能夠讓買家更好的了解商品的外觀與樣式。



            主圖數量不足



            是指商品輪播圖的數量不足,少于 5 張圖片。建議提供 5 張及以上圖片作為商品主圖,可以提供商品的正面全貌圖、側面/背面全貌圖、細節圖、包裝圖等。



            (4)商品主圖的優化技巧?



            以商品本身為主體,展示商品屬性


            作為主圖,應當呈現商品完整的外觀,即以商品本身為主體。這種呈現方式能讓買家直觀的看到商品的外觀、款式、顏色等信息。當買家瀏覽速度較快的時候,這樣的主圖就能讓商品被買家一眼就看到。


            通過環境配合,呈現商品使用場景


            這種呈現方式是把商品放在具體的生活化的場景中,能拉近買家與商品的距離,讓買家產生聯想,從而吸引買家點擊。



            商品整齊擺放,突出重點



            當買家看到一張圖片時,雜亂的環境會分散其注意力。因此,在選擇主圖的時候,一定要確保商品擺放整齊、有序、美觀,并突出重點。




            以上就是百度愛采購商品的主圖優化注意事項介紹,希望對大家有幫助。


            英文對照表


            Tips for Baidu Love's procurement, operation, promotion and trusteeship - optimization of the main product map

            (1) Rules and optimization of master drawing

            The importance of the main map of commodities is self-evident. When the buyer searches, whether it is the display of the product card in Baidu search or the display of the search results page on the platform, the main product map has always been very eye-catching. The good-looking and beautiful main picture can bring better visual effect, and can also attract buyers to click and promote transformation. Then, what are the specifications and standards for the main drawings of Aipu?

            (2) Specifications and standard descriptions of the main drawings of Aibuyu products

            Basic Requirements

            *Pixels of the main commodity map must be ≥ 480480. It is recommended that the pixels be 750750 and the size be controlled within 4M.

            *The length width ratio of the main commodity drawing is 1:1.

            *The main map of the commodity must be the physical map of the commodity, and not less than 3, and it is recommended to provide 5.

            *It is recommended to provide a product image with a pure white background.

            *The main picture of the commodity must be related to the commodity, and there is no duplicate picture.

            *The main map of the goods must be clear and complete, highlighting the goods, without browsing interference, that is, the watermark cannot cover the goods.

            *If you have obtained the right to use the trademark of the corresponding brand goods, it is recommended to place the brand logo in the upper left corner of the main figure, with the pixel ≤ 200200, which can be adjusted appropriately according to the size of the main figure. For details, refer to the example below. For example, the main image pixel is 480480, and the brand LOGO pixel should be 120120.

            matters needing attention

            *Product pictures cannot be spliced.

            *The commodity pictures cannot be pure color, pure QR code/business card, pure authorization contract, pure business license (pure enterprise logo, pure promotion, pure company name, pure contact information), pure company pictures (enterprise factory, front desk, signboard) and other non commodity pictures.

            *No malicious border or blank space in any form shall be added to the product pictures.

            *"Psoriasis" shall not appear in the product pictures, including advertising words such as promotion, exaggerated description, price marks, prohibited words, other website names, splicing, etc.

            *All pictures shall not involve vulgar, pornographic, reactionary and other prohibited contents in the risk control rules, and shall not be pure text, pure color pictures or uncomfortable pictures.

            (3) How to optimize the main product map?

            Low quality of main drawing

            It refers to the following low quality problems of the commercial broadcast map: poor clarity and ambiguity; Is the splicing diagram; Watermarks with blocked goods and browsing interference; There are pure color, pure QR code/business card, pure authorization contract, pure business license (pure enterprise logo, pure promotion, pure company name, pure contact information), pure company photos (enterprise factory, front desk, signboard) and other non commodity maps.

            The pixels of the main image must be greater than or equal to 480480. It is recommended that the pixels should be 750750 and the size should be controlled within 4M; Remove the watermark, or reduce the watermark without covering the goods; Delete the splicing diagram and non commodity diagram. Tips: Company introduction, brand introduction, manufacturer introduction, etc. can be detailed in the product details.

            Repeat main diagram

            It means that there are two basically identical pictures in the main picture. It is recommended to delete the duplicate main map and add other product maps as the main map. The location of the main picture is very limited, and adding duplicate pictures is not conducive to displaying goods.

            The main drawing lacks a white background

            It means that all the commodity maps in the main map are non white base maps. It is recommended to include at least one white background commodity map in the commodity carousel map.

            Tips: If the appearance color of the product is similar to white, other solid colors can be selected as the background color to highlight the product. It is easier to highlight the goods with a solid color background, so that buyers can better understand the appearance and style of the goods.

            Insufficient main drawings

            It means that the number of commodity broadcast pictures is insufficient, less than 5 pictures. It is recommended to provide 5 or more pictures as the main picture of the commodity, including the front full view, side/back full view, detail drawing, packaging drawing, etc.

            (4) How to optimize the main product map?

            Take the commodity itself as the main body to display the commodity attributes

            As the main drawing, it should present the complete appearance of the commodity, that is, the commodity itself is the main body. This presentation mode allows buyers to see the appearance, style, color and other information of the goods intuitively. When the buyer browses faster, such a main map can make the goods visible to the buyer at a glance.

            Present the use scenarios of commodities through environmental coordination

            This way of presentation is to put the goods in a specific life scene, which can shorten the distance between buyers and goods, make buyers associate, and attract buyers to click.

            The goods are placed in order to highlight the key points

            When a buyer sees a picture, the messy environment will distract his attention. Therefore, when selecting the main map, you must ensure that the goods are placed in order, orderly and beautiful, and highlight the key points.

            The above is the introduction of the main map optimization precautions of Baidu Love's purchasing products, and I hope it will be helpful to everyone.

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